Case Study: GDPR-Compliant Identity Resolution for a Pan-EU Retailer
Abstract
A pan-EU retailer migrated to consent-scoped identity resolution with hashed identifiers and contract tests. Match precision improved 6% while meeting regional consent constraints.
Cite this article
Adeyemi, O. & Silveira, M. (2025). Case Study: GDPR-Compliant Identity Resolution for a Pan-EU Retailer. Research Explorations in Global Knowledge & Technology (REGKT), 3 (8). Retrieved from https://regkt.com/article.php?id=166&slug=case-study-gdpr-compliant-identity-resolution-pan-eu-retailer